Maximize Your Fundraising Potential with the Colorado Avalanche

Over the past six seasons, associations have raised thousands of dollars through the CAHA Player Pass. This year, your association can also add the ticket-per-player program, which allows each organization to raise $40–$100 per player.

Jason Schofield and Justin Ellison of the Colorado Avalanche will work with participating associations to design a unique program that maximizes your the fundraising potential. The level of time and involvement your association puts in can vary according to availability. This program is always in the development stage and can be structured to best suit your needs, so please feel free to make any suggestions or put in special request. Assets, events and tickets are on a first come, first served basis and subject to availability.

Examples of Association Ticket Option

  • Ticket Horse CAHA Player Pass Association Website: We can build a ticket portal specifically for your association’s players, families and supporters to redeem their one ticket and purchase additional $22 CAHA Player Pass tickets with $2 per seat going a back to your association. You can choose the number of CAHA Player Pass games you want to offer and also alter the fundraising amount.

  • Association Nights: Have your one ticket per player be used by the association, players and families and promote the purchase of additional at a discounted fundraising rate set by the association. On this game day the association will receive pre/post game ice time to be used in any way the association sees fit (open skate for all ticket holders through the association, alumni games, scrimmage time, etc.). Game night assets also available, Bench and Penalty Box Experience, league recognition during the game, etc.

Other Options with the Avalanche

  • Dark Day Events at the Pepsi Center: The Pepsi Center is available on the dark days when no events are being held in the arena, leaving the ice open for skills camps, games, scrimmages, open ice and any other way your association may want to use it. This is a bonus you can receive if your association reaches more than 500 tickets through the redemption and Player Pass Program. Dark days are limited, subject to availability and filled on first come, first served basis.

  • Bench Experience: Up to 10 people will sit on the Avalanche bench during pre-game warm-ups. Subject to availability.

  • Zamboni Rides: One person from a group has the opportunity to ride on the Zamboni machine during pre-game or an intermission (intermission is limited). Not available for anyone under the age of 12.

  • Silent Auction Donation: For nonprofit groups only, an autographed item will be donated.

  • Pre-Game: The ice is available for 60 minutes Avalanche game days for group events. Subject to availability.

  • Post-Game: The ice is available for 60 minutes hour following Avalanche games for group events. Subject to availability.

  • Penalty Box Experience: Prior to the game, four people from a group will have the opportunity to view both the Avalanche and visiting team’s warm-up from the Penalty Box. Waivers must be signed and on file.

For details, contact Justin Ellison at 303.405.7622 or


Mile High Dreams Gala: A Toast to Our Teams, March 29

Kroenke Sports Charities announce the annual Mile High Dreams Gala, A Toast to Our Teams. This season's event will be held on Tuesday, March 29 and promises to be an evening that guests will never forget! This unique event gives fans the opportunity to interact with players, coaches, alumni, dancers and mascots from the Colorado Avalanche, Denver Nuggets, Colorado Rapids and Colorado Mammoth. The evening also includes live music by Funkiphino, dancing, gaming tables, wine tasting, as well as tastings from some of the best restaurants in Denver!

Proceeds from the Mile High Dreams Gala benefit the education, health and fitness programs of Kroenke Sports Charities.

Tuesday, March 29, 2011
7–10 p.m.
Pepsi Center
1000 Chopper Circle
Denver, CO 80204

* $4000 – Premium VIP Package, 20 Guest Tickets: 10 VIP and 10 General Admission Tickets
* $2500 – VIP Package, 10 VIP Tickets
* $250 – Individual VIP Ticket
* $150 – Individual Event Ticket
* $125 – Individual Young Professional Event Ticket (under 35)

Click here to make your reservation online. For questions call 303.405.1166.

2010-2011 Avs Better Halves Charity Brunch

Get your tickets now for this fundraiser featuring brunch served by Avalanche players and coaches; a fashion show with Avalanche players, coaches and ambassadors from The Children's Hospital; and a silent auction of Avalanche favorite things. Individual tickets are $250; corporate tables of 10 with program recognition are $2,500. Click here for reservations.

Sunday, March 6, 11 a.m.–1:30 p.m.

Hyatt Regency Denver Tech Center

7800 E. Tufts Ave.

Denver, CO 80237

For questions, call 303-405-116 or email

Mnemonic Device Contest Winner: My Sweet Pass Blew Minds

For the last couple weeks we asked for helping creating a (politically correct) mnemonic device for remembering hockey’s progression through Mite, Squirt, Pee Wee, Bantam and Midget—given that it is impossible to guess that a Midget is larger than a Pee Wee. Thanks to our winner, Kristen, who wrote the active and gender-neutral “My Sweet Pass Blew Minds.” We hope she and her family use the prize, a $50 gift certificate from, to continue working on passing!

The Winner: My Sweet Pass Blew Minds

Memorize and you’ll never forget who’s who in hockey again. (OK, you do have to remember that a Midget is bigger than a Mite, but just think “dust mite.”)

  • M for Mite: My

  • S for Squirt: Sweet

  • P for Pee Wee: Pass

  • B for Bantam: Blew

  • M for Midget: Minds

The Runners Up

Just a sampling of other entries includes:

  • May Santa Please Bring Money

  • Might Score Pucks Behind Me

  • Might Squirt Pucks Behind Me

  • Mom Said Please Bring Money

  • Mom Said Please Buy Milk

  • Monkeys Shoot Pucks Before Midnight

  • Monkeys Shoot Pucks Between Meals

  • Monkeys Slurp Pineapple Banana Milkshakes

  • Mouthing off, Swearing, Punching warrant Bench Minors

  • My Shot’s Probably Better, Macinnis

  • My Sister Peed Before Me

  • My Sister Played Before Me

  • My Sister Puked Before Mass

  • My Son Pays Big Money

  • My Son Plays Bantam Major

  • My Son Plays Better, Mister

  • My Son Plays Big Man!

  • My Squirt Peed on the Bag of your Midget

  • My Sweet Pass Blew Minds

Editor’s Note: Thank you to Kelly Kordes Anton with the Grow the Game Initiative for this story.

OneGoal Holds Market Blitzes for 2009-2010 Season

one_goal_logo_postOneGoal selected two markets to help promote the growth of youth hockey. Fresh off the heels of last season’s successful blitzes in Connecticut and Illinois, OneGoal chose Massachusetts and California as this season’s partners.

Market blitzes are conducted by hosting state-wide “Try Hockey for Free” clinics with the goal of inviting potential new players and their parents to the rink. The events in Massachusetts and California will see over 500 new players come out and try youth hockey. For more information on how you can host a similar event to grow your association, please click here (pdf).

Hockey Weekend Across America Presents Try Hockey For Free!

HWAA_postHockey Weekend Across America has been a big success as a national platform to celebrate the game. In 2010, the event will have a stronger focus on growing the game.

USA Hockey is seeking at least 200 rinks offering a free trial of hockey on Saturday, Jan. 30. All hosting rinks are required to hold the free trial at a consistent time of 11 a.m. – 12 p.m. local time. The final goal is to get as many first-time players on the ice and later transition them to each host site’s full-time programs. For more information, please click here (pdf). For more information about Hockey Weekend Across America, please click here.

Growing the Game During Times of Economic Difficulties

gtg_in_tough_economyIt doesn’t take an economist to see what the next few years of overall economic downturn will do to the hockey industry. The sport is expensive to play and while beer leaguers can hang on to the same shoulder pads for a little longer, kids don’t have that luxury – they grow, pretty much from season to season.

So what’s the solution? Give it away.

Not all of it, of course, but the industry needs to create a new supply of players in North America. The rate of people taking to the ice in Wilcox, Sask., or Roseau, Minn., isn’t going to change; it’s New York City or downtown Toronto where things can grow and, fortunately, the foundation is there.

One initiative, supported by the NHL, NHLPA and major companies in the industry, is the OneGoal grassroots movement. The premise here is to get more kids playing hockey by offering them low-cost opportunities to try on the gear, get out on the ice and play. Since hockey is expensive as a sport, parents need to know if their kids actually like playing, or just think they want to play before tossing their helmet in the back of a closet with their bass guitar and judo outfit.

There will always be hockey players, no matter how rough things get out there. But if the industry wants to be savvier than they’ve been in the past, they’ll keep fostering players in major cities, even if the end result is “only” a couple more happy kids in the short-term. With so many other options available to kids, it’s the long-term love of the game that matters.

Editor's Note: Thank you to The Hockey News for this article.

Houston Aeros Working To Grow the Game

aeros_logo_postThe Houston Aeros are partnering with local rinks and leagues in a new “Grow The Game” initiative. This exciting new program is designed to draw new players to local rinks from the growing fan base of the Houston Aeros.

Any time a team is invited to skate with the Aeros during the National Anthem or perform during the intermission, they will be given a “sign-up” table in the concourse to provide free public skate passes to any fan that signs up. This will allow both the league and their respective rinks to collect contact information and keep new fans up-to-date with their tryouts, events, and any special offers. There has been an overwhelming response to this initiative and all parties are excited to begin and expand the program during the season. For more information on this program, click here.

Essex Hockey Grows the Game by Hosting “Bring a Friend to Skate” Event

essex_hockey_logo-PostIn this featured "Grow the Game" story, the Essex Youth Hockey Association in Vermont hosted "Bring a Friend to Skate" for local girls interested in playing hockey. The program encouraged current Essex Youth Hockey girls players to bring their friends to Cairns Arena and have them learn the game of hockey from a contingent of current Essex coaches, Essex High School varsity girls players and Norwich women's hockey team members.

"You gotta love it. It's so inspiring seeing them," said Lindsay Norris, a senior player on the Essex High School varsity team, and a graduate of the Essex Youth Hockey program. "They never seem to get frustrated.... they fall down and the next minute you go to help them back up and they're already half way back up and they're just right back at it and it's really cool."

Equipment was provided free of charge to the players. Players were allowed to keep it if they decided that they wanted to continue pursuing the sport after participating in the program. For more information on the Essex Youth Hockey Association, click here.

USA Hockey’s Retention Model Helps Grow the Game

USA_Hockey_Logo_PostEvery hockey association has turnover from one year to the next. Many families forget to sign-up before the start of the season and do not return to hockey primarily because they figure that it is too late to play.

Additionally, each season over 40,000 kids stop playing youth hockey. Much of this loss can be reduced through a little extra follow up. In order to help hockey clubs retain existing players and grow their numbers, USA Hockey has created a step-by-step retention model. To see this model, click here (pdf).

Next Page »

The Colorado Avalanche and are trademarks of the Colorado Avalanche Hockey Team, Inc. NHL and the word mark and image of the Stanley Cup are registered trademarks and the NHL Shield and NHL Conference logos are trademarks of the National Hockey League. All NHL logos and marks and NHL team logos and marks as well as all other proprietary materials depicted herein are the property of the NHL and the respective NHL teams and may not be reproduced without the prior written consent of NHL Enterprises, L.P. Copyright © 2008 Colorado Avalanche and the National Hockey League. All Rights Reserved.